5% to help ensure a sustainable future
“From the earth. For the earth.” is more than just our motto—it’s the guiding principle behind everything we do.
We believe the earth gives us everything we need to create our wines. As part of our commitment to giving back, we launched the Firewater Wines Initiative. Through this effort, we donate 5% of all net profits to environmental causes, with a focus on sustainable farming research.
We’re proud to announce that the 2025 recipient of our philanthropic support will be the UC Davis Agricultural Sustainability Institute (ASI). ASI’s mission is to tackle big questions about how to make agriculture and food systems more sustainable. UC Davis has long been a leader in viticulture and enology, and continues to push the boundaries of research in agricultural sustainability.
We’re honored to stand alongside respected supporters like the W.K. Kellogg Foundation, Del Monte Foods, Campbell Soup Company, and others in championing ASI’s groundbreaking work to build a better, more sustainable future.